Procopio Presentation by Lisel M. Ferguson, Esq.

• Go after someone within 3 years
• Trademarks need specific copyrights
• Substantial similarity no percentage
• Trademark for domain names brand protection - Logo, restaurant, sign off
• Wide word trademark convertion
• European trademarks are more expensive
• USBTO.CO lists all trademarks nationally - check before creating a logo
• Could be an infringement if is confusedly similar name
• Food, shoes, sharing the same name
• Logomark - word & logo registered
• Customs - container ship - enforcement forces
• SD Restaurant would only protect in the area SD
• 6 months to register in foreign countries after registering in the US
• Cancelation procedure
• Resaler can embed Toyota redirection only
• Can't take any other's peoples work
• Patents protect funcionality/Unique project product for 1 year or becomes public domain
• Clock design/ design patents last 14 yrs/20yrs
• Apps can be patented for specific coding
• trade dress can be renewed for a lifetime
• Trademarks can be renewed 4yrs; and patents too
• License for specific SD or NY (individually) to protect your precious work
• New job - ask upfront for portfolio permission to display the work
• Allows to use it in your portfolio
• Identify the work you did. Clear communication
• Art director owns the work even if you created everything that was based on
• Be diligent about employment agreement
• Art brought after entering the company
• Keep different versions of your work to show process
• Cheaper patent: prototype provisional patent. Patent pending can do modification then you have 1 yr to file with updates of your drawings
• Copyright to codes. Exact code language
• Copyright on a logo $500 simple graphic
• Copyright on website $2,000, $13,000, $25,000
• Trademark-separate logo & name protection
• Potential products→search for clear names, if product gets international. Don't show anything to client after you check availibility
• Common law rights
• © Proof willfulness. Date created e.g. 2011-2017 to indicate modifications & keep start up date
• ® Registered
• If removed ©copyright - can be filled to malicious intent
• Identity - manufacture - protection started under closure agreement
• Rebrand to keep international business/franchise
• Strong logo. Added elements to make it own-able. Add value.
• Copyright 5 yrs then 10yrs to renew
• Clear communicating your role in the project, stock imagery, student project
• Licensing illustration/patterns or sell it. Good opportunities
• Good partner - good expertise to advice, give examples of similar restaurants, be the hero to think about the future to keep them safe
• Additional cost to do another batch of pages
• Add value to what you do
• Hourly rate of as a project. Pay for speed & design experience
• Where are you going? Research & ask questions